You’ve decided to promote your product at a Trade Show! You purchased the booth space and committed to the date- now what?
First impressions are important at Trade Shows. Creating an inviting Trade Show Booth that attracts attention is the first step to getting customers and ensuring your time, effort and dollars are working for you.
A cohesive and professional Trade Show Exhibit Space is important when communicating your products fabulousness and it doesn’t have to break the bank. The following products are a great first step for your Trade Show Booth.
Backdrop Displays
There are several options for Backdrop Displays. The typical size for a Tradeshow Backdrop is 8′ x 8′ or 10′ x 8′. Back Walls can be straight or curved with many different choices for hardware. When purchasing a Tradeshow Backdrop, make sure they are lightweight and easy to set up. Wrestling with a Trade Show Display before an event is never fun. It is also a good idea to purchase a Trade Show Booth Display that has an option to replace the graphic if your message changes. The trend is going towards Fabric Trade Show Banners as they are lightweight, easy to transport and offer beautiful detailed print quality to showcase your product.
Retractable Banner Stands
Roll Up Banner Stands are easy to use and transport. The graphic pulls out of a base and displays your message effectively. The affordable stands can be used 
singularly or in a group to provide a full backdrop for your Trade Show Booth. I often recommend clients use Roll Up Banner Stands when they are not sure if they will be in a small booth space or traditional 10′ space. Creating one Banner Stand with your logo and contact information that can standalone with two adjacent stands including photos and bullet points is a nice option for the traditional full backdrop and provides versatility.
Custom Printed Table Covers or Table Runners
Most Trade Show spaces include a 6′ table. Make sure to cover the table with your company logo. The best way is to order a Custom Table Throw with your logo prominently displayed. Custom Table Throws are easy to fold and throw in your suitcase but make sure to steam them before you go to the show. Nothing says sloppy like a wrinkled Table Cover.
If you are not ready to commit to a full Table Throw, table runners are available that can be used to cover an existing table cloth. Table Runners need to be long enough so they lay flat on your table without dropping. For a 6′ table, you will want to have at least a 60” ‘“ 72” runner. Table Runner widths can vary, the most common size is 30” wide.
There are multiple options for Table Covers, Backdrop Displays and Roll Up Banner Stands. The products above can vary by sizes, substrates and hardware.. The Graphic Edge can help guide you to the Trade Show Display that best suits your event.
